YouTube alone has more than a billion users. That's almost a third of all people on the Internet, and every day these users watch a billion hours of video, generating billions of views.
So that's a lot of "billions."
What's more, 18-49 year olds watch more YouTube on their mobile devices than any other TV network in the world.
But that's not all.
According to a report on the state of video marketing in 2018, 81 percent of people are convinced to buy a product or service when watching a video of a brand. In addition, 76% of companies say the video has helped them increase sales.
No wonder video marketing is on the rise.
What is YouTube advertising?
Advertising on YouTube or YouTube Ads, provided through Google Ads, is a way to advertise video content on YouTube or in search results, so as to maximize your reach to users. For example, these are videos that are played before the user sees the video they clicked on, or may appear in YouTube search results so that people can see it in full.