The role of each banner is to attract attention. This form of advertising definitely stands out on the websites visited by users - different colors, the right format and interesting animations make most people look at such advertising. Content is also important - when the message is clear and convincing, there is a good chance that you will interest the recipient. Then it is very likely that he will click on the ad and thus go to the advertiser's website.
Opportunity to choose a strict target group. The big advantage of using banner ads on the Internet is the ability to target them to a selected target group, which increases their effectiveness. You can also choose where the ad will appear. Thanks to this, the banner can appear where potential customers of a company enter.
Ad server. The banner format is accepted by all advertising servers, unlike the slightly more advanced (but also problematic) formats - Flash, Rich-Media or even Video. Its pricing is also easier, as all advertising companies deal with banners and the tariff for them is predetermined. It is worth mentioning that banners work great with Google AdSense and Google AdWords - one of the most popular tools for Internet marketing.