They are designed to generate traffic to a website by connecting to it. In addition, they can function as ordinary print ads: informing, notifying of a new product or service, raising brand awareness, etc. However, the main function of banner ads is to click.
Why is it worth using banner ads?
First of all, they allow you to increase brand awareness. The product or service becomes more recognizable. Brands such as IBM, Apple, Target or Nike use banner ads to grow their business. By using banner ads, you can encourage more users to register and try out your products or services.
Banner ads are generally placed on high-traffic websites that offer interesting or useful content.
The advantage of banner ads is the effectiveness, which can be easily measured. The main indicator is the clickthrough rate. CTR is calculated by dividing the number of users who clicked on the ad by the number of ad impressions. For example, let's say an ad has a clickthrough rate of 3%. This means that out of 100 users who viewed the banner, 3 of them clicked on it. Therefore, the higher the CTR, the more effective the advertising.