Many businesses believe that placing their ad on a channel will automatically lead to many users. But in fact, a successful advertising campaign is made by combining a larger number of advertising channels - online and offline. But what is the most appropriate channel for advertising? There is no meaningful answer here. It is all a big set and depends on the industry, business, goals, competitors and auctions.
Perhaps the most traditional model is widespread advertising in order to reach as many people as possible. And this, of course, has its positives. This way more users will learn about you and your business.
You also need an accurate plan for your online advertising. Setting goals and what you want to improve your business is the first step. You need to have a very precise analysis to determine your most relevant audience. Planning is also very important. Like your top priorities after starting your campaign, how to turn your goals into action, know your short and long term goals, and more. Implementation is the step in which action is planned. The better plan you have, the greater your chances of success. Then comes the measurement and analysis of the results. Optimization is the last step. After each ad campaign is over, you should know exactly what to optimize for the next one.