Undoubtedly the biggest advantage of Internet advertising - this is the ability to target. Targeted advertising is significantly more effective because the budget set and set for it is spent on the most appropriate audience we are targeting.
In this way, the losses from unnecessary and inefficient "irradiation" with unnecessary advertising messages are minimized. Presenting accurate and relevant information is the best way to get the attention of our potential customers, whether by demographic, geographical or behavioral characteristics. The audience can be selected by gender and age, location and others thanks to internet marketing.
Precise and clear methods for determining and evaluating the effectiveness of advertising are another great advantage over traditional advertising. Indicators of conversions, squats and others clearly give us vyzmosy to determine what interest users have in us.
Another very important advantage and playing a major role in Internet advertising is Interactivity. Through it, the user gets the opportunity for an instant reaction. This cannot be the case with traditional advertising channels such as radio, television, all kinds of print advertising and others.