All banners, especially those that are well-crafted and professionally made, are able to bring success to the business they advertise. They are a form of advertising that reaches a lot of people.
However, animated web banner ads typically attract significantly more user attention than static banner ads, and can be very effective. But you need to make sure that they do not distract from the message of your ad. The text should be short and clear so that it can be perceived by your potential customers.
Use simple animations that last no more than 15 seconds, and make sure they don't repeat too many times. But in fact, if you want the use of web banners to lead to the really good results you expect, it is best to entrust their production in the hands of professionals who are engaged in this activity.
Animated banners can be different, the main types of which are:
Animated flash banners
Animated GIF banners