In addition to the fact that color is able to provoke various human reactions, it can affect a person's emotional state. Thanks to the color rendering, it is possible to regulate the opinion of the product and to cause the necessary behavioral actions.
- Red color
The use of red shades can give the buyer determination, for example: advertising agencies use red in advertising campaigns for men's goods.
Excess red tones can lead to a negative perception of advertising, causing aggression towards the product.
The best solution is a small red detail in the frame.
Warm cheerful message and action activity. Great for advertising baby products.
It symbolizes joy and the sun. It mainly affects the stimulation of the brain and vision. Use a combination of black on yellow.
It embodies spring freshness and general health tone. Serves well as a background. Medical advertisements using shades of green are perceived better.
Closely associated with emotions such as tenderness, peace and tranquility. Colored in blue, the banner looks quiet and distant. Blue does not cause negative emotions.
Ideal for an original advertising campaign and is able to emphasize the originality of the product.
Dense and moderate - the basis of the message of this nuance. It does not cause a feeling of rejection even in large quantities.
It symbolizes purity and decency. In advertising, as a rule, white is used as a background.
The main color when printing. In banners, black can be used as a frame or background.